The Tijuana Economic Development Secretariat (SEDETI) is a government agency that promotes economic growth in Tijuana. It regularly engages with potential business investors from Mexico and abroad.
In 2021, to provide an overview of the economic opportunities in Tijuana, SEDETI commissioned the Metropolitan Economic Information Center (CEMDI) to create a consultation book. As the in-house designer at CEMDI, I was responsible for the visual design of the book, including layout, illustration, and cover design.
In 2021, to provide an overview of the economic opportunities in Tijuana, SEDETI commissioned the Metropolitan Economic Information Center (CEMDI) to create a consultation book. As the in-house designer at CEMDI, I was responsible for the visual design of the book, including layout, illustration, and cover design.
The background silhouette on the cover is a representation of Tijuana's iconic Revolución street clock monument
The book is divided in five core subjects (History, Demographics, Economy, Economic Sectors, and Digital Aspects) which are color-coded for simple navigation.
The finished product is a 10x8 inch book with 57 pages, and it took slightly over a month to complete with the assistance of my colleague, Eduardo Delgado.
