Startups Baja is a collaborative project between universities and the business sector from Baja California, Mexico. They have the goal of supporting and strengthening local startups boosting the entrepreneur ecosystem in the region.
The identity of Startups Baja was requested to reflect a bold and modern personality, to appeal to its main audience (millennial & gen z entrepreneurs).
The lightning symbol in the "S" originates from the concept of electricity turning on light bulbs, a symbol commonly associated with startups. The message is that Startups Baja is the spark and source of energy for entrepreneurship.
