Urban Green Areas (AVUS) was a non-profit project that aimed to restore and maintain existing parks in Tijuana. Unfortunately, this project did not move forward beyond the proposal stage.
As a logo design proposal for this project, I sought to create a meaningful and memorable design that was easy to remember and versatile enough for use in print, digital, stationery, and other applications. My design concept integrated the key pillars of AVUS - parks, people, health, nature, and restoration - into a single abstract leaf that connected each symbol.
Mock-up pictures designed by Freepik
